“There is a team looking at audience innovation,” says McFadden. “We organise our approach to technology, and the teams, with those three lanes in mind.” Audience Labs – building new audiences Some are from an audience facing perspective, and some from the perspective of their potential in terms of changing the operating model.
“These are immersive technology, VR, and AR. “Finally, there are newer types of technology which have the potential to be transformational for the Royal Opera House,” he continues. This might be around better business intelligence, driving the uptake of membership benefits, or maximising ticketing yield revenue for our organisation. “However, fundamentally, we are still operating on the same business models. “We use it to grow parts of the organisation,” says McFadden. “This tends to be more established IT systems from the desktop side, through to our e-commerce and booking system,” says McFadden. Firstly, there’s running the operational side. Technology at the Royal Opera House is split into three main lanes, in terms of driving business change. These include augmented reality, 360 VR, open data, app-based services and the Internet of Things (IoT – the inter-networking of smart devices, buildings and other items enabling the collection and exchange of data). Him and his team are also working on projects in a wide range of other areas. He leads the digital visitor experience initiative and is responsible for setting the strategic direction to maintain and strengthen ROH’s sector leadership in technology and digital activity. He has over 20 years’ experience in the fields of digital and technology. McFadden was IT Director at the National Theatre before joining the Royal Opera House. He talked to Blooloop about how technology at the ROH is affecting all aspects of their work – from everyday commerce to artistic innovation. Joe McFadden ( below) is Chief Technology Officer of the Royal Opera House. The Royal Opera House in London’s Covent Garden is pushing technological boundaries in every direction.
0 kommentar(er)
